Not sure what to talk about in social media?
Here are a few ideas to help.
- Talk about a tradeshow events you’ll be attending (before, during and after) and share lots of real-time photos on your FB business page
- Review something (products you carry, shows you watch, your new boots, anything that might interest your target audience o Share videos (funny, informative, educational) about.com is a great resource for videos
- Search for interesting topics on twitter and share that with your fans
- Think two months down the road and prepare specials based on upcoming holidays
- Showcase your community (i.e. let a local artist hang art in your business and take lots of photos or offer price-reduced services to all police, fire and emergency service professionals in your town)
(Source: Globe & Mail Ten Ways to Build your Social Media Presence)
