Recent work samples …

Public relations services for REW.ca, a new online real estate portal search for Greater Vancouver and Whistler area.

• Message workshop for developing news release and fact sheet.
• Beta launch of REW.ca with local bloggers and real estate industry partners – view REW.ca launch event blog posts (in slideshare).
• Real estate consumer survey findings and news releases that resulted in numerous media articles:
• Myth vs. Reality: Selling a Home During the Holidays
• What Home Buyers Want.

Marketing communications services for software company, BasicGov Systems. BasicGov provides web-based software to transform North American local and state governments land use management and community development processes. In a Marketing Communications contract role, I work with the CEO on strategy and implement the following tactics:

• Email campaigns for webinars
• Customer case studies
• News releases
• Blogs
• Social media: Twitter, Linkedin
• Media relations coverage to raise profile: Georgia Straight, Globe and Mail, CivSource, San Fran Chronicle.

As a Communications Consultant with Hoggan & Associates, I worked with the Commission for Environmental Cooperation (CEC). CEC is an intergovernmental organization created by Canada, Mexico and the United States to protect the environment of North America and the health of its citizens. I worked collaboratively with Hoggan VP, CEC Executive Director, Communications Manager and Project Managers and provided these services:

• Co-facilitating strategic workshop to develop communication goals, strategies, tactics and measurable outcomes.
• Developing communication messages for CEC overall as well as specific key projects
• Writing content for website, news releases, newsletter, social media
• Media relations to increase awareness of specific projects
• Developing social media policy for internal audiences
• Communicating regularly on behalf of CEC in social media channels during specific projects – Twitter, Facebook, Linkedin
• Use communication channels to promote grant funding opportunities.

Marketing communications services for software company, Aquatic Informatics. Aquatic Informatics™ provides software solutions that address critical water data management and analysis challenges for the rapidly growing environmental monitoring industry. In a Marketing Communications contract role, I worked with the VP and internal marketing teams with:

• Product launch news release and media relations
• Raising profile with media coverage - Georgia Straight, BC Business, Water Canada
• Social media: Twitter, Facebook.

Public relations services for technology company, Icron Technologies. Icron sells computer connectivity equipment and technology.  To help raise the profile of Icron as a leader in industrial and commercial computer connectivity markets, I provide media relations for announcements, product launches, trade show press conferences, and place contributed articles in trade publications:

• Product announcement media relations
• 2010 and 2011 Consumer Electronics Show (CES) PR planning, strategies and implementation including press conference.